Overview
The American Red Devils is a U.S.-based Manchester United fan brand and podcast dedicated to connecting fans through authentic, opinionated, and entertaining football content. When we began, the goal was clear — to evolve ARD from an audio-only show into a multi-platform visual brand capable of competing with established sports channels, building engagement, and strengthening its YouTube presence.
Challenge
When we took over, ARD was facing tough competition in a crowded football content market. Their channels had gone mostly dormant, with minimal visibility and no consistent visual identity. The biggest challenge was transforming an audio-only podcast into a visual-first experience that could stand out, attract new fans, and re-engage an existing base already flooded with similar content online.
Services Provided
Full Content Management - Social strategy, editing, posting, and engagement.
YouTube Growth & Optimization - Visual storytelling, scripting, and channel optimization.
Community Building - Fan engagement through consistent, authentic content and collaborations.
Approach
Content Revitalization & Visual Identity
Transitioned ARD from audio to visual storytelling, giving the brand a recognizable look and tone.
Strategic Content Planning & Execution
Built a structured system for scripting, editing, and distributing content across YouTube, TikTok, and Instagram.
Community-Centric Storytelling
Focused on relatable fan moments, post-match reactions, and opinion-based content to drive discussion.
Collaborative Growth
Partnered with larger football accounts and creators to amplify visibility and credibility.
Platform Activation
Reignited dormant channels and diversified content formats for wider reach.
Analytics-Driven Optimization
Continuously tracked views, watch time, and engagement to refine strategy and double down on what worked.
Results
Within a year, ARD went from a faceless, audio-only podcast to a multi-platform football media brand. Through visual storytelling, strategic collaborations, and consistent community engagement, we helped ARD grow its visibility, strengthen brand identity, and reestablish its place among top independent fan voices in U.S. football media.